Should we post things to the Fridge as authoritative? - limited volunteer bandwidth to do this
Build personal relationships with journalists - a network of trust
Two distinct audiences - "Linux crowd" vs. "Those new to Ubuntu/technology"
What is Ubuntu supposed to do currently or how is it supposed to be represented? - some confusion around this
Evangelism vs. PR - there is some intersection - but tech evangelism can go too far - we need to be aware that different audiences perceive what we say differently - requires finesse
Language barriers 
Shelf-life of our news is too short for media, and it takes time to translate, etc
OMG Ubuntu comments from Joey Sneddon - Jorge has link
What should we be saying to those who would contact us (Ubuntu community)?
Some LoCo's are first-point-of contact for journalists, especially non-English languages
Try to get into the mainstream media - some countries easier than others
Tech journalists have a need for more (or deeper) info than general
Do a better job anticipating how stories (changes) will be spun - and use some pre-emptive evangelism (throw a curve ball)
Journalists need "scoops". If we can give them a scoop to help them, they (may) become more interested in us
Negative bias gained through success
Not intending to stifle enthusiastic reporting
Need response strategies



[jcastro] link to OMG feedback: https://plus.google.com/117485690627814051450/posts/7iErgDYtg3Q

Action Items:
A unified community voice
We all need to be more active on communication (in their own medium - blogs, twitter, etc)
Triage (small team) that agrees to present a unified message
{rrnwexec] Launchpad team - community only - Ubuntu Evangelism Team